For retailers and online media
Develop new relationships with new target groups, that were previously hard to reach.
Age-focused industry retailers
Targeted marketing: tailor your marketing messages and promotions specifically to the elderly population
Product demonstrations: showcase your products through interactive demonstrations, tutorials, and testimonials
Customer support: provide access to live chat support, video tutorials for product troubleshooting, improves customer satisfaction and helps elderly customers overcome any barriers to purchasing.
Community partnerships: sponsor local events, provide educational content, to build goodwill and strengthen brand reputation
Broadcasters and telecommunications companies
Expanded viewership and audience engagement: The elderly often have more time for television consumption of content specifically designed for their interests and needs - experience increased viewership, which can lead to higher advertising revenues and greater market share
Data collection and analytics: gain insights into the preferences of the elderly audience, identify trends, and make informed programming decisions
National and Local Retailers
Increased visibility: feature your products, promotions, and branding on the channel, reach a targeted audience and establish your brand as a trusted provider of products designed for elderly customers
Tailored promotions and discounts: offer personalized promotions, discounts, and loyalty programs, increasing the likelihood of sales conversions and customer loyalty.
Collaboration with experts and influencers: can include interviews, panel discussions, and expert advice sessions, providing valuable insights and guidance to elderly viewers while increasing the your credibility and reach
Expand your audience
There are over 9 million over-70's in the UK, according to ONS data (2020 midpoint, published June 2021)
According to research by Age UK, about 76% of them say the primary device they use at home is the television, and many of this target audience seek comfort and an easier life in their remaining years.
This is why we have built an advanced technological TV platform together with groups of scientists in gerontology and in the field of cognition and accessibility for older adults that is easy to love and fun to use.
Every business should consider whether interactive screen time with Cheer could increase their sales, optimize processes to save time and human resources.
Large companies can manage the platform under their own brand and enjoy partnerships with Cheer.